Miki Velemirovich

Miki Velemirovich
Miki Velemirovich
SMB Advisor

About

Miki Velemirovich is a senior executive, consultant, strategic advisor and speaker in the exciting space of B2B Marketing. As former President of Cargo, the award-winning Business-to-Small-Business (B2SB) marketing agency and consultancy, he has helped brands like Lenovo, RBC and SkipTheDishes build stronger and more valuable engagement with their Small Business customers. As Canada’s expert in the world of B2SB, he has shared many valuable insights on physical and virtual stages, and through digital content channels. The undying passion for SMEs started during Miki’s tenure as Head of Product and Marketing of Mercedes-Benz Commercial Vans, where many conversations with customers and dealers uncovered the unique mindsets of this passionate audience, and the need for a different approach. Currently, he is President & Principal of 1919 Strategy Group, a B2B Marketing consultancy and advisory, serving automotive and technology industries. He kicked off his career with IBM Canada, holds an MBA in Strategy and Marketing from the Schulich School of Business as well as the Chartered Marketer (CM) designation. 

He is an active member of the Canadian Marketing Association, currently serves on their B2B Council, and is a judge in the annual CMA Awards.

When not immersed in the world of B2B, he is an avid classic car collector and guitarist. 

Area of Expertise

Strengthening the impact of marketing on business success

The Canadian Marketing Association (CMA) is a community-based organization committed to influencing change, enhancing skillsets, facilitating relationship building, and promoting best practices to protect consumer rights and govern how marketing professionals communicate their message.

Services Offered

The CMA is the voice of the marketing profession in Canada. Created in 1967, we serve more than 400 corporate, not-for-profit, public and post-secondary members, including Canada’s most prestigious brands. Our community also includes creative, media, and PR agencies, research firms, management consulting firms, technology companies and other suppliers to the marketing community.

We support activities related to thought-leadership, professional development, consumer protection, and commercial success. We act as the primary advocate for marketing with governments, regulators and other stakeholders.

Our Chartered Marketer (CM) designation ensures that marketing professionals are highly qualified and up to date with best practices. We champion self-regulatory standards, including the Canadian Marketing Code of Ethics and Standards.

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