Shyra Barberstock

Small Business Hub Canada
Shyra Barberstock
SMB Advisor


Dr. Shyra Barberstock is the President and CEO of Okwaho Equal Source. Her academic career and entrepreneurship expertise in Indigenous social innovation and social impact is highly sought-after by Canadian public and private institutions. Shyra brings over a decade of experience as a professional Indigenous researcher and has extensive knowledge in Indigenous entrepreneurship, Indigenous economic development, and Indigenous business relations.

She received formal training by the Rotman School of Management in Design Thinking and the Playing to Win framework used by Fortune 500 companies world-wide. Of notable interest, Shyra was the first Indigenous Innovator-in-Residence at the former Innovation, Science and Economic Development (ISED) Lab in Ottawa and is a recognized practitioner of Indigenous social innovation and Indigenous business development by the Government of Canada.

As a business leader, Shyra has championed several key initiatives, including the Indigenous Climate Hub, and the highly successful WES Ecosystem funded Queen’s University Kwe-Biz program for Indigenous women entrepreneurs and SMEs. Shyra completed her Ph.D. at Queen’s University in Geography and Planning, with a research focus on Indigenous supply chain and procurement. Shyra is Anishinaabe and a member of Kebaowek First Nation in Kipawa, Quebec.

Area of Expertise

We are an Indigenous social purpose enterprise on a mission to fuel social impact through human-centred design, innovation, and Indigenous-led research.

Social Innovation

We apply design thinking principles to find economic and sustainable solutions for Indigenous communities.

Social Enterprise

We use a pragmatic approach to community social enterprise strategies by putting theory into practice.

Social Finance

We create social finance models to help Indigenous communities re-invest in social purpose economic development.

Social Procurement

We build social procurement models to create innovative business pathways leading to Indigenous community economic growth.


Services Offered

Social Purpose Project Management

We are in the business of building out social purpose projects that have measurable community impact.

Design Thinking Solutions

We work with organizations large and small to find innovative solutions to address complex problems.

Indigenous Research & Development

Our Indigenous-led research employs Indigenous and western methods to bring our R&D reports to realization.


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