Don Thompson


Don Thompson is an expert in e-commerce strategy, product management and business development for startup and scaleup companies and brands across Canada.

As the founder and CEO of Beacon Commerce, Don helps entrepreneurs navigate the opportunities and realities of the global Amazon marketplace, bringing a unique mix of expertise that spans product configuration, pricing, positioning and promotion.

Don’s career includes 25+ years of experience developing and managing new products for top-performing Fortune 100 organizations, including Amazon, BlackBerry and GE. He is also a mentor and business advisor at Canadian accelerators including Innovation Guelph and The Accelerator Centre in Waterloo, Ontario.

Area of Expertise

Beacon Commerce is an Amazon marketing agency that helps businesses of all sizes reach new customers on the world’s largest e-commerce platform.
Our mission is to help brands outshine, outsmart and outperform on Amazon to grow profitably and maximize ROI.

We help our clients successfully navigate the increasingly complex Amazon ecosystem through expert product strategy, pay-per-click (PPC) advertising and full account management to win their share of Amazon’s almost $4.5 billion in annual sales.

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